The Man Behind the Crest
Matthew Wolff is a graphic designer, currently working at Nike in New York City. Specialising in sports branding, logo, and jersey design, Matthew has had the privilege of launching the visual identities of NYCFC and LAFC, as well as designing World Cup apparel and kit collections for France, Nigeria, and others. He is also the man behind the Central Coast United crest.
About the meaning behind the Central Coast United Crest:
The skull and crossbones are a prominent design feature and evolution of CCF’s previous CCFA program, instilling a sense of culture and identity to the club’s ambitions. Further design cues include the 24 pinstripes to represent each of the local clubs, and the top of the crest inspired by the rising sun – a nod to the new beginnings of Central Coast United. Red has been used as a nod back to Central Coast Representative history – with teams playing in predominantly red strips from 1963 to 1999.
The new Nigeria home kit to be worn at the World Cup 2018 in Russia was sold out minutes after its release on Friday morning as hundreds of fans queued outside London’s NikeTown store in Oxford Street. The kit, which is modelled by Arsenal’s Alex Iwobi amongst others, has been hailed as the best kit of all of those to be seen in Russia this summer, with Nike having to push the release date back earlier this week due to such high demand. They had already received three million pre-orders for the shirt before it officially went on sale on Friday.
[From Official Nike Release] Alex Iwobi put it best: “They’re gonna know Nigeria have arrived.” The home kit is a tribute to their 1994 debut on the world stage. The 2018 home kit features the traditional green torso, with the Super Eagles-inspired black-and-white sleeves. Wolff says, "to modernise the jersey, the feather pattern has been abstracted, and the colors updated, for a bold look on-pitch. Turned into an international phenomenon by artists, Wizkid, Skepta and Not3s, the 2018 Nigeria Home Kit was iconic before it even took the pitch."
Taken from the first flag of an independent Nigeria, the color green is a long-standing symbol of the nation. While it has typically been used on the home strips, the 2018 season sees the traditional color applied to the away kit. A new badge features a resurrection of the design worn by the gold medal-winning “Dream Team” of 1996, in a single, brighter green for a clean aesthetic.
Wolff is also responsible for France's 2018 World Cup strip and lifestyle collection.
Here at Central Coast United, we are so proud of the work Matthew Wolff has done, and to have CCU associated with, and our inaugural crest created by such a talented designer. We look forward to what is to come for CCU, and for Wolff himself.
Follow Matthew Wolff and all of his work on Instagram @wolffmatt, or to see more of what he's done visit www.matthewwolff.com.